Rwazi: Unlocking Emerging Market Insights for Global Brands
Emerging markets are home to the world's fastest-growing economies and a rapidly expanding middle class. This presents a wealth of opportunities for global brands, but it can also be challenging to navigate these complex and dynamic markets. Rwazi is a market intelligence platform that helps global brands understand consumers in emerging markets. The company collects data directly from consumers through its network of local "mappers." This data includes information on what consumers are buying, how much they are paying, where they are buying, when they are buying, and why. Rwazi's insights can help global brands in a variety of ways, including: Identifying new market opportunities: Rwazi can help brands identify emerging trends and consumer needs in emerging markets. This information can be used to develop new products and services, or to expand into new markets. Understanding consumer behavior: Rwazi can provide brands with deep insights into consumer behavior in...