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Showing posts from October, 2023

Rwazi: Unlocking Emerging Market Insights for Global Brands

Emerging markets are home to the world's fastest-growing economies and a rapidly expanding middle class. This presents a wealth of opportunities for global brands, but it can also be challenging to navigate these complex and dynamic markets. Rwazi is a market intelligence platform that helps global brands understand consumers in emerging markets. The company collects data directly from consumers through its network of local "mappers." This data includes information on what consumers are buying, how much they are paying, where they are buying, when they are buying, and why. Rwazi's insights can help global brands in a variety of ways, including: Identifying new market opportunities: Rwazi can help brands identify emerging trends and consumer needs in emerging markets. This information can be used to develop new products and services, or to expand into new markets. Understanding consumer behavior: Rwazi can provide brands with deep insights into consumer behavior in...

Emerging Market Insights for Business Growth with Rwazi

Emerging markets are a major driver of global economic growth. They are also home to some of the world's fastest-growing consumer populations. However, emerging markets can be complex and challenging to navigate, due to factors such as diverse cultures, rapidly changing economic conditions, and underdeveloped infrastructure. Rwazi is a market intelligence platform that helps companies understand and succeed in emerging markets. It does this by providing companies with actionable data on consumer buying behavior in over 40 countries in Africa and South Asia. Here are some emerging market insights that Rwazi can provide to businesses: Rising disposable incomes: Disposable incomes are rising in many emerging markets, as economies grow and urbanization increases. This is creating a new class of consumers with more money to spend on goods and services. Growing middle class: The middle class is growing rapidly in emerging markets. This is a key demographic for many businesses, as mi...