Posts

Showing posts from June, 2023

Data-Driven Customer Retention: Boosting Growth with Insights

Image
Increasing the customer retention rate by 5 percent increases profits by 30 to 95 percent, says Brain & Company. So, customer retention is a critical factor for the success of any business.  In today's competitive business landscape, customers have more options than ever, making it crucial for businesses to implement solid customer retention strategies.  However, creating a customer retention data strategy is challenging without data to back it up.  In this piece, we will discuss what it means to create a data-driven customer retention strategy. We will explore how to identify your best customers and what actionable steps to take to keep them coming back for more.  Why Data-Driven Customer Retention Matter? Every business wants more customers, but the real value lies in retaining the existing ones. But how do you do that? The answer is to focus on a data-driven customer retention strategy. The data helps track your advancements toward improving customer retentio...